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Marriott’s Next Destination? Snapchat
Marriott International is extending its social media presence via a deal with social tech start-up Snapchat. On WashingtonPost.com, read an interview with Marriott’s David Beebe, who shares the plan...
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Black Friday and Social Campaigns
A new report on 50 major retailers’ social campaigns shows that engagement is at its highest in the days leading up to Black Friday. This Marketing Land story looks at Yesmail’s recent study showing...
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Creating a Successful Second-Screen Experience
Do you remember the first time you saw a hashtag on live television? When it happened, you probably didn’t know what it meant until your 14-year-old niece pulled up her Twitter feed. That’s when you...
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Lessons Learned At the Adobe Summit
Over 7,000 marketing and tech professionals from 44 countries converged on Salt Lake City recently for the Adobe Summit. Here’s a few soundbites heard during the event. Mmmmmm…..Cookies Looking for the...
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Social Drives Millennials to Ford Dealerships
Automated content marketing for social media is helping FordDirect engage Millennials in the market for new cars. On average, customers spend seven hours doing research before buying a car, noted Ali...
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Q&A: Toni White of Synchrony Financial on Branding and More
Toni White Synchrony Financial executive vice president and CMO Toni White has been celebrating the one-year anniversary of Synchrony’s IPO, and has a unique perspective on what it take to launch a new...
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Sharknado 3’s Storm of Marketing Tie-Ins
It’s okay, you can admit it: Either live or on DVR, you watched “Sharknado 3: Oh, Hell No!” this week. And you flippin’ loved it. What, you didn’t watch? Seriously? Eh, no worries. I did that for you,...
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Get On Fleek—Start Paying Attention to Gen Z
It’s time for marketers to start paying attention to Gen Z. These kids (yes, kids) who were born after 1995 are quickly growing up and gaining purchasing power. Unfortunately for a large majority of...
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Chief Marketer Asks…Which Brands Are Best at Customer Engagement?
Chief Marketer asked four marketers to share some thoughts on which brands they think are doing a great job creating customer engagement online and offline. Katie Sobel, senior director of marketing...
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Driving ROI With Smarter Social Creative and Targeting
Brands must optimize their Facebook and Instagram advertising for a stronger ROI and better clickthrough rate. Having the right mix of creative and targeting is crucial. Learn how home furnishings...
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Why Relationships, UGC and Context are Key to Influencer Marketing
Here’s 3 predictions for where influencer marketing is headed in 2016 and how you can prepare for the challenges ahead. Building relationships with Influencers will be key. Influencer marketing is all...
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Mattel Becomes Relevant Again By Reinventing Barbie
Barbie has always been a gal of action, and her latest big move was to help reinvent Mattel, the company that created her. “To find your way forward you have to figure out what made you special in the...
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How to Avoid 5 Common Social Customer Service Pitfalls
Social media is now a major customer service channel, as millions of consumers turn to Twitter, Facebook and other platforms to talk about brands, air grievances and ask questions. With a team of...
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Live from PROMONext: Chicken of the Sea Explores New Waters
Chicken of the Sea is using brand innovation to reinvent itself in the shrinking, competitive market of shelf stable seafood. Christine Fleming, senior vice president, Chicken of the Sea, shared how...
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4 Musts For Influencer Marketing
Running a successful influencer campaign has the ability to bring brand visibility that many marketers can only dream of. A study conducted by Schlesinger Associates found that 81% of marketers who...
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4 Ways Social Positions Brands as Destinations for Millennials
It’s no secret: Millennials are on the rise. Soon, the coveted demographic’s spending power will overtake other generations, including the amount they spend on travel. If there’s one thing Millennials...
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Top Legal Issues Facing Marketers in 2017
Numerous legal and regulatory challenges will vex marketers in 2017. Brexit and the U.S. presidential election aside, to say 2016 was one of the most tumultuous and unpredictable years in history was...
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Facebook Likes Intercontinental Data—And Lots of It
Facebook recently set what it claims is a world record for transmitting intercontinental data, continuing a trend where the Web’s biggest names are advancing the future of the Internet. As Wired...
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Thought Leadership Significantly Impacts B2B Buying
The thought leadership content B2B buyers engage with in social media can have a tremendous impact on what they purchase, according to new research from LinkedIn and Edelman Digital. Over a third of...
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Breaking Down the Art of Social Selling
What is social selling to you? Is it promoting your products on Facebook? Your Twitter ad budget? A premium LinkedIn page with content that links back to your website? Any of these could fit the...
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